There are safe, responsible ways to move people. We take them at Toyota. Watch us lead vehicles and land-mobility into the future. Watch our commitment to safety, quality, innovation and the environment. Watch us meet expectations and exceed them.
Trees are naturally strong — they’re useful, long-lasting, and continue to grow for hundreds of years. Our principles are like tree-roots, because everything we do is rooted in our beliefs. From there, vast and secure roots support the great tree-trunk — the strength and stability of Toyota. Branches lead to the twelve fruits of our vision, with the tree supporting everything — a metaphor for how we pull together to achieve success. And the tree flourishes in its environment; a place full of people — Toyota customers around the world.